⋮⋮Creative Strategy

No scan for this project yet. Paste the brand’s Meta Ad Library URL and GapMatrix will pull, classify and map every live ad into the cube.

Tommy French Competitions · live account

168 ads · 43 creatives
15 ideas to test

X format · Y avatar · Z angle. Node size = proxy (days running 40% · duplicates 25% · impression rank 25% · active 10%). Click a node for the ad.

Legend

proxy 60+ — carrying the account
40–59 — working
<40 — new / thin
ended (draw closed)
gap — proven avatar+angle, no format

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Y — avatar

Z — angle

X — format

Showing everything. “＋ Add new…” in any list adds a proposed row to the cube.

Testing ideas ✦

Creative strategy notes · 17 Sep 2026 — each idea plotted as a green node in the cube

Account-level notes

Product too early. Ads present TF and the brand up front; entertain/educate first, offer last.

No top-of-funnel storytelling. Winner stories sit low-funnel. Founder-led storytelling about the concept and win history is needed to bring net-new people in.

Street interviews feel manufactured. Highest-performing DTC format right now, but the current ones read as intentional — 10× more skippable than authentic “observer” footage.

AI / Drama ads. Hero’s-journey arcs (problem → objections → win) at quality + quantity via Fal-style automation. Reference: Smooche, Resilia.

New prizes = new audiences. Niche product prizes (phone case, concert) move people from impossible → potential customer.

Partnership production line. Yapper, native, FaceTime reveal and girl-yapper share one structure: real winner/creator, filmed once, whitelisted. Scale it as a repeatable line, not one-off shoots.

Top 8 by current metric — hover to locate

drag orbit · scroll zoom · click node → ad · drag widgets by their header

Creative pipeline

Every batch, past and scheduled. Every cell is editable in place — click to type, click away to save. Drag a column divider to resize, double-click it to fit. Double-click a row (or “open”) for notes, Drive and the discussion thread. “＋” adds your own column.

Batch Name	Platform	Publish	Status	Avatar	Angle	Format	Desire	Thesis	7-day results	14-day results	Learnings	Assets

Strategy decisions

A running, conversational log of what was decided and why — across the 30-day, 6-month and 12-month horizons. Bets, milestones and plan comments land here automatically; log your own below.

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168 ads · 43 creatives15 ideas to test

Testing ideas ✦

Top 8 by current metric — hover to locate

Creative pipeline

Strategy decisions

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168 ads · 43 creatives
15 ideas to test